12/06/11, FAB PHOTO Repeats Green Screen Onsite Printing Trick for ITW National Sales Meeting in Appleton, WI

Tuesday, December 6, FAB PHOTO drove up to Appleton, Wisconsin to repeat our Green Screen Onsite Instant Print trick from FABTECH.

The location was downtown Radisson Hotel; the scene was a conference room turned Dave and Buster's arcade. After setting up in advance, we engaged in a few rounds of Deer Hunter before the ITW sales reps were let loose from their late afternoon lecture into the welcome relief of the gamed out conference room for beer, billiards, videogames, and plenty of hot buffet style food.

Of all the different ITW divisions, HOBART showed a lot of team pride and took many group pictures. Miller held strong and we witnessed repeat performers from FABTECH fight Dr. Evil or feel the Power of Blue another time.

11/08/11, Tuesday evening, WBEZ Hosts Open Studio to Introduce Guests to Radio Celebrities

Tuesday evening, November 8, 2011, WBEZ, Chicago Public Radio 91.5 FM, opened its studio doors to introduce many of its popular radio personalities to a select number of lucky guests. WBEZ gave FAB PHOTO a chance to flex its photojournalism chops on this rare behind the scenes look at WBEZ studios and its stars. (Can public radio have "stars"? FAB says yes—look, it's Chicago Public Radio!)

After a brief audience address by CEO of Chicago Public Media Torey Malatia, attendees rotated between their choice of studios in 3 consecutive one half hour sessions, with a closing audience Q & A session mediated by Mr. Malatea and Jerome McDonnell over a wonderful desert buffet.

Local radio celebrity appearances included "Wait, Wait...Don't Tell Me!" host Peter Segal and supporting cast, "Worldview" Jerome McDonell, Sarah Jindra, Lisa Labuz, Tony Sarabia, amongst others.

11/14/11 FABTECH, FAB PHOTO Provides Green Screen Onsite Instant Prints for Miller Welding Fans

Monday through Wednesday, November 14, 15, 16, 2011, FAB PHOTO was discovered and hired by 2 Rivers Marketing to provide green screen onsite instant prints for Miller Welding's booth at FABTECH, North America's largest technology trade show, hosted at Chicago's McCormick Place. The show welcomed an historic 35,457 attendees from 80 countries, 1,300 exhibitors, and 522,000 net square feet in both the North and South Halls. Definitely FAB PHOTO's largest show to date, FABTECH was indeed massive and hugely attended.

Miller recognized the marketing value of photography as entertainment and logo branded take home souvenirs. Their agency 2 Rivers Marketing created 5 different, super fabulous green screen backgrounds to choose from. Miller fans got to gear up in custom welding jackets, gloves, masks and even a blowtorch to create their green screen Miller logo branded 4x6 souvenir. (The Chicago skyline was the most popular, Heroes Bleed Blue the least requested, with a popular amount of Jeff Gordon's Garage or The Power of Blue, but FAB PHOTO's favorite was by far THE BLUE CRUSADER because you get to fight Dr. Evil! What could be more fabulous than fighting evil?)

Moments after direction from our photographer, our green screen tech kept pace with the hundreds of Miller fans to creatively position each green screen photo into a cool layout for an awesome take home souvenir. All instant prints were placed into a custom logo branded folio, which FAB PHOTO produced, to help ensure permanent display—which is every marketers goal: message longevity, in this case, in the form of a 4x6 green screen souvenir.